Shopify conversion, without the folklore
What actually moves add-to-cart and checkout. From live Shopify stores, not from a listicle.
August 18, 2026
Why Your Shopify Product Page Isn't Converting
4 silent questions most product pages forget to answer, in order, with the data that explains why.
Read the article →August 4, 2026
Why Your Customer Reviews Aren't Converting (Even at 5 Stars)
Social proof is supposed to reassure. But a perfect rating can do the opposite, and this is measured, not a hunch.
Read the article →July 21, 2026
Why the Most Beautiful Shopify Stores Still Don't Convert
Beautiful design and conversion are not the same discipline, and there's a scientific explanation for that trap.
Read the article →July 7, 2026
Stop Copying Your Competitors’ CTAs: Here’s What Actually Converts
A competitor’s button copy is not a strategy. Your CTA has to match your promise, your risk, and the page the buyer is on.
Read the article →June 23, 2026
The Psychology of the Buy Button: What Color, Size, and Position Actually Change
Red or green, big or small, above the fold or not: here's what the tests actually show, and it's almost never what you'd assume.
Read the article →June 9, 2026
This Brand Doubled Its Conversion Rate by Changing One Line of Copy
One word added to a headline. One sentence moved under a button. Proof that friction sometimes comes down to a single word.
Read the article →
See it on your store
Paste your Shopify URL. In about 30 seconds, the AI names the leaks on your pages. No admin access.
Audit my storeScore + 3 named leaks · ~30 s · No admin access